24.2
billion €
Annual report
2025
Our Strategy
“2025 was a successful year for TUI. In a highly competitive market environment, we achieved the best result in the company's history and exceeded the EBIT forecast for the full year 2025. The TUI ecosystem with strong proprietary brands such as RIU, Robinson, TUI Blue, and TUI Cruises, and growing global distribution through our well-known tour operators are our strengths.”
Sebastian Ebel, CEO of TUI AG
Key Figures
at a Glance
Revenue1
Vertically integrated strategy delivers strong results
FY 2025
FY 2024
23.2
billion €
1Based on constant currency.
Underlying Group EBIT1
Expectations for Financial Year 2025 exceeded
FY 2025
1.459
billion €
FY 2024
1.296
billion €
1Based on constant currency.
Underlying EBIT Markets + Airline1
Competitive market as we invest significantly in the transformation and growth
FY 2025
216.7
million €
FY 2024
303.9
million €
1Based on constant currency.
Underlying EBIT Holiday Experiences1
Record results driven by strong demand and compelling product proposition
FY 2025
1.312
billion €
FY 2024
1.092
billion €
1Based on constant currency.
Booked Revenue
Bookings for Winter 2025/26:
+
1
%
Positive early indications for Summer 2026
New dividend policy
FY25: Starter dividend of
€
0.10
per share
FY26+:
10
–
20
%
of underlying EPS
FY26 Guidance1
Increased revenue of
2
–
4
%2
Increased underlying EBIT of
7
–
10
%2
1Based on constant currency and taking into account the current market environment and the prevailing macroeconomic and geopolitical uncertainties.
2Compared to the previous year.
Revenue1
Vertically integrated strategy delivers strong results
FY 2025
24.2
billion €
FY 2024
23.2
billion €
1Based on constant currency.
Underlying Group EBIT1
Expectations for Financial Year 2025 exceeded
FY 2025
1.459
billion €
FY 2024
1.296
billion €
1Based on constant currency.
Underlying EBIT Markets + Airline1
Competitive market as we invest significantly in the transformation and growth
FY 2025
216.7
million €
FY 2024
303.9
million €
1Based on constant currency.
Underlying EBIT Holiday Experiences1
Record results driven by strong demand and compelling product proposition
FY 2025
1.312
billion €
FY 2024
1.092
billion €
1Based on constant currency.
Booked Revenue
Bookings for Winter 2025/26:
+
1
%
Positive early indications for Summer 2026
New dividend policy
FY25: Starter dividend of
€
0.10
per share
FY26+:
10
–
20
%
of underlying EPS
FY26 Guidance1
Increased revenue of
2
–
4
%2
Increased underlying EBIT of
7
–
10
%2
1Based on constant currency and taking into account the current market environment and the prevailing macroeconomic and geopolitical uncertainties.
2Compared to the previous year.
Check-in
7
–
10
%*
TUI reaffirms its growth path and targets EBIT improvement in the 7–10%* range for 2026.
* @ constant currency
In 2025, we had
66854
employees.
With AI, TUI redefines travel: content becomes AI-visible and AI-bookable, brands remain trusted, and hyper-personalized offers enhance the customer experience.
With EBIT growth of +12.6%*, TUI strengthens its financial position and introduces a new dividend policy – starting with
0.10
€
per share.
* @ constant currency
17.5
%
emissions reductions in Hotels (vs. FY19)
>
35000
AI e‑learnings completed during the year
7
–
10
%*
TUI reaffirms its growth path and targets EBIT improvement in the 7–10%* range for 2026.
* @ constant currency
In 2025, we had
66854
employees.
With AI, TUI redefines travel: content becomes AI-visible and AI-bookable, brands remain trusted, and hyper-personalized offers enhance the customer experience.
With EBIT growth of +12.6%*, TUI strengthens its financial position and introduces a new dividend policy – starting with
0.10
€
per share.
* @ constant currency
17.5
%
emissions reductions in Hotels (vs. FY19)
>
35000
AI e‑learnings completed during the year